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As we approach the end of the year, it’s a good time to look back on our blogs and what has worked well, and what we might want to change going forward.
If you want your blog to be the best it can be in 2023, below you will find a few important trends that you can leverage to improve your blog and see more success in the new year and beyond.
These days, there are so many blogs, that anything you can do to stand out in the virtual crowd is a plus. That s probably why more and more bloggers are starting to create, or commission customised graphics for their blogs.
Whereas it used to be enough to simply write great content, now you need to have a blog that looks stunning too. Your blog needs to act like a brand, using colour, shape, and written content to create the right vibe that attracts your target audience. Customized graphics can be a big part of this.
We tend to think of live chat as being something businesses use to deal with customer service complaints, but more and more blogs are using live chat to set them apart from the rest Why do you need live chat software for a small business website? Your blog might not technically be a small business, but if you are selling courses or offering anything else up for sale as part of what you do, having a live chat button will make it so much easier for customers to contact you, and you to interact with them, which will make life so much easier for you all.
Interactive content, such as reader quizzes, is more popular than ever. Blogs may still be popular, but in the social media age, it is harder for the average blogger to capture and hold the reader’s attention for too long.
Interactive content like quizzes, webinars, interactive videos, and things like that, bring the reader into the content and bring it to life much better than a simple page of written content ever could, and when you’re trying to compete with Instagram stories. TikTok and other social media, this is such an important thing to do.
This has, perhaps always been the case, but in 2023, readers are more likely than ever to be looking for meaningful content that adds value to their life in some way. With so many media choices available, and blogs not being as big news as they once were, bloggers hwo can answer questions, provide tutorials, inform their audience, and be entering all in one nice package, are likely to be much more valuable than blogs that have no authority and give little in the way of advice or answers.
So, focus your content on how-to posts, offering thoughtful advice or perspective, showing your audience some of the world or anything else that will add value.
Implement as many of these important blogging trends as you can, and 2023 is sure to be a good year for you blog-wise.